Please find below the full marketing package we are offering all exhibitors this year, and at NO extra cost;

Real Help, right here, right now……..

The Marketing Propeller – Immediately driving your business forward.

In the current economic climate now is the time to be addressing your marketing mix and making sure that you are tapping into all available routes to market.

Harvard professor and WPP Non Exec Director John Quelch recently said: “Its well documented that brands that continue to or increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at a lower cost than in good economic times” – (Marketing in a recession – Management Today March 2009)

As organisers of the UK’s leading SME focused business to business exhibitions and conferences we know a thing or two about the challenges that SME’s are currently facing, which is why we have partnered with some of the UK’s leading marketing channels and products to bring you ‘The Marketing Propeller’

The Marketing Propeller brings together the essential marketing channels that every business selling products to the B2B market MUST be using as standard at no extra cost to you.

Below outlines the added value that ‘The Marketing Propeller’ can bring to your business right here, right now, these elements will help your success at the exhibitions but can be utilised thought out the whole year having a positive impact on sales and marketing from day one of booking your exhibitions stand.

Blade 1 – Face to Face Exhibiting

Exhibiting at your regions premier business exhibition and conference puts you directly in front of your current and potential clients. The benefits of representing your market at these shows have proven to be invaluable for hundreds of our clients that use the events to conduct live customer research, launch new products, create brand awareness and essentially drive new business forward with shorter lead times, for more details on how face to face marketing can benefit your company then click here.

Blade 2 – On Line

Ignoring the online market is suicide - which is why we have brought together a complete solution to maximise your online presence:

1. Email – Every company should be targeting their prospective data base with email marketing, but not just any old email at any old time. Email marketing needs to represent your company image professionally and you also need to know if it’s working! New Zapp market leading software will enable you to produce professional looking emails and monitor how effective each campaign is by giving you instant statistics about who opened them and what links they have clicked within the emails, you can then use this information immediately tracking down your hot prospects. New Zapp will also be offering a considerable amount of email credits to use as part of the package.

2. SEO – “This is NOT just any old SEO report or Website Usability report! Whether you are in the commercial sector or non profit sector, you sell product or service led there is one thing that you will need today as part of your advertising and marketing collateral and that is an excellent website! If it has lots of visitors already but converts less than 1% why? If you have low visitor numbers but excellent conversions why? This is not just any old Website or SEO standard audit this is about what you need to do about growing or enhancing your website and online business. As part of the “Marketing Propeller” proposition you will receive a complete website audit from a usability audit and online marketing strategy and two hours consultancy absolutely free with the man himself Timothy Roberts the MD of I-COM. Not a BDM or Account Manager two hours with the man that has grown I-COM to be one of the leading online marketing companies in the UK and keynote speaker at the North West Business Exhibition, but more importantly taken SME’s just like you from £60,000 annual turnover to £1m in 4 years!”

3. Google Adwords – As a supporter of each of our leading business exhibitions and delivering exciting and educational seminars in the Google University, they have partnered with us on this project and are offering every one of our exhibitors vouchers for their market leading product “Adwords” You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.

Blade 3 - Data

Hitting the right prospects is always important in any marketing, partnering with B2B Data one of the UK’s leading companies in the Data market we will provide you with a minimum of 99 searchable names and addresses of potential customers for you to start marketing too immediately.

Blade 4 – Business Websites and Social Media

When you book into any of our exhibitions you will receive a free profile listing on www.business-scene.com
Business Scene helps businesses in the following ways:

• Raising their local profile
• Keeping them informed of events, news & legislation
• Promoting events
• Providing interesting articles on topical & business issues
• Providing clinics run by industry experts
• Providing useful downloads
• Identifying real business opportunities
• Free classified ads
• Local Directory
• Member Offers & Discounts

Some of the Benefits of Joining Business Scene Are:
• If you write Articles you can be seen to be an expert in your field
• Your Local Visibility will be increased
• You will be able to carry out marketing research
• You will be able to attend local Networking events
• You will get national exposure at local costs
• You will be able to get valuable information from your peers
• You will get updated regularly on local news and events

You will also have the opportunity to submit information about what your business is promoting on “Business Matters” one of the UK’s leading SME business websites, giving you even more exposure on the web, but more importantly in the places that your customers frequent. Click here to browse the site.

Blade 5 – Traditional Print and Magazine Advertising

As an exhibitor you will receive a full page advert in the exhibition show guide, this is distributed to every visitor to the exhibition and is often kept long after the exhibition has finished as an easy reference tool for local suppliers. This show guide is also distributed digitally to over 60,000 regional decision makers, have a flick through last years Business North West Show guide by clicking here.

We will also publicise your involvement in the exhibition via our regional media partners, these include The Manchester Evening News, The Yorkshire Post, and Business North West Magazine.

Conclusion

The ‘Marketing Propeller’ is designed to immediately help you drive your business forward, speed up in the slow down, and give you more value and return on your marketing spend.

I hope that this email has explained in a little more detail how Nationwide Media Group’s business exhibitions and the new ‘Marketing Propeller’ can help you achieve immediate results.